The Algorithmization of Life
By Vinícius Lotti, General Strategy Director at ATENAS.ag This month, I had the opportunity to participate in a panel...
What the 2026 FIFA World Cup Reveals About the Future of Live Marketing
The World Cup has always been a powerful territory for brands. But this edition…
At Lollapalooza, Intermission Has Become the Most Competitive Stage for Brands
By Denise Garrido, During Lollapalooza 2026, I had the opportunity to take part in a discussion…
Quércia Andrade Joins Record News' JR Trade to Discuss the Future of Brand Experience
We took part in one of the country’s leading forums for discussions on business and communication…
Beyond the Festival: How Brands Can Create Experiences That Live On
By Denise Garrido, CEO and Founder of ATENAS.ag In the context of Lollapalooza Brazil, it becomes inevitable…