ATENAS recently joined one of Brazil's leading business and communications programs. Our Co-CEO and Founder, Quércia Andrade, was invited to appear on JR Trade, broadcast by Record News, on March 14, to discuss the present and future of Live Marketing and Brand Experience an increasingly strategic discipline for brands looking to create meaningful connections with consumers.

During the interview, Quércia shared how ATENAS combines combines creativity, technology and cultural intelligence to design experiences that move beyond traditional communication. Rather than creating campaigns, we create meaningful relationships between brands and people.

The conversation also highlighted a broader shift taking place across the industry: moving away from isolated campaigns toward deeper, more impactful experiences capable of generating engagement, emotional connection and long-term value.

This is exactly where ATENAS positions itself as a strategic partner that understands behavior, translates culture into strategy and transforms ideas into experiences that genuinely matter.

Want to understand more about this perspective and how we’re helping build the future of communication?

Watch the full interview below.