{"id":6942,"date":"2026-03-26T17:34:58","date_gmt":"2026-03-26T20:34:58","guid":{"rendered":"https:\/\/atenas.ag\/?p=6942"},"modified":"2026-04-23T17:17:00","modified_gmt":"2026-04-23T20:17:00","slug":"quercia-andrade-co-ceo-da-atenas-no-jr-trade-da-record-tv","status":"publish","type":"post","link":"https:\/\/atenas.ag\/en\/quercia-andrade-co-ceo-da-atenas-no-jr-trade-da-record-tv\/","title":{"rendered":"Qu\u00e9rcia Andrade Joins Record News' JR Trade to Discuss the Future of Brand Experience"},"content":{"rendered":"<p>ATENAS recently joined one of Brazil's leading business and communications programs. Our Co-CEO and Founder, Qu\u00e9rcia Andrade, was invited to appear on <strong>JR Trade<\/strong>, broadcast by Record News, <strong>on March 14<\/strong>,  to discuss the present and future of Live Marketing and Brand Experience an increasingly strategic discipline for brands looking to create meaningful connections with consumers.<\/p>\n<p>During the interview, Qu\u00e9rcia shared how ATENAS combines <strong>combines creativity, technology and cultural intelligence<\/strong> to design experiences that move beyond traditional communication. Rather than creating campaigns, we create meaningful relationships between brands and people.<\/p>\n<p>The conversation also highlighted a broader shift taking place across the industry: moving away from isolated campaigns toward deeper, more impactful experiences capable of generating engagement, emotional connection and long-term value.<\/p>\n<p>This is exactly where ATENAS positions itself as a strategic partner that understands behavior, translates culture into strategy and transforms ideas into experiences that genuinely matter.<\/p>\n<p>Want to understand more about this perspective and how we\u2019re helping build the future of communication?<\/p>\n<p>Watch the full interview below.<\/p>\n<p><iframe title=\"JR Trade: Co-CEO e fundadora da Ag\u00eancia Atenas fala sobre live marketing e brand experience\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/xUOtu7depdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>We took part in one of the country\u2019s leading forums for discussions on business and communication\u2026<\/p>","protected":false},"author":2,"featured_media":7050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-6942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts\/6942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/comments?post=6942"}],"version-history":[{"count":6,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts\/6942\/revisions"}],"predecessor-version":[{"id":6954,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts\/6942\/revisions\/6954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/media\/7050"}],"wp:attachment":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/media?parent=6942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/categories?post=6942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/tags?post=6942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}