{"id":5447,"date":"2025-11-04T12:46:05","date_gmt":"2025-11-04T15:46:05","guid":{"rendered":"https:\/\/atenas.ag\/?p=5447"},"modified":"2025-11-09T18:45:25","modified_gmt":"2025-11-09T21:45:25","slug":"atenas-ag-comemora-18-anos-com-reposicionamento-estrategico-identidade-visual-renovada-e-expansao-internacional","status":"publish","type":"post","link":"https:\/\/atenas.ag\/en\/atenas-ag-comemora-18-anos-com-reposicionamento-estrategico-identidade-visual-renovada-e-expansao-internacional\/","title":{"rendered":"ATENAS.AG CELEBRATES 18 YEARS WITH A RENEWED VISUAL IDENTITY AND INTERNATIONAL EXPANSION"},"content":{"rendered":"

With the boldness of those who break patterns, and the sophistication and maturity of those who know what they are doing, the new logo translates strategy, innovation, seriousness with human warmth, and the agency\u2019s contemporary essence.<\/em><\/p>\n

<\/span> <\/b> began its journey 18 years ago and celebrates this milestone by updating its visual identity. Founded in Salvador and now headquartered in S\u00e3o Paulo, the agency has expanded nationally and internationally, building a portfolio of global brands and delivering increasingly innovative and creative work. Beyond projects outside Brazil, the agency now unveils its new visual identity and positioning \u2014 a reflection of the essence of those who create experiences with lasting impact. <\/span><\/span> <\/span> <\/span><\/p>\n

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Built on years of accumulated cultural intelligence, the agency stands out for decoding behaviors and transforming them into strategies and ideas that generate real value for brands. The result goes beyond brand experience: what the agency sets out to build is branding experience.<\/span><\/p>\n

The new visual identity seeks to translate strategy, representation, creative innovation, and seriousness with human warmth, along with its contemporary roots \u2014 born from the founders\u2019 desire, <\/span>Denise Garrido<\/b> (CEO) and <\/span>Qu\u00e9rcia Andrade<\/b> (Co-CEO), to do things differently, to plan creative and innovative actions with a strong focus on results, always aiming to open new paths in the market.\u00a0<\/span><\/p>\n

From now on, the logo features colors that represent the four pillars of ATENAS.ag: dend\u00ea orange, symbolizing creation with identity; forest green, evoking Brazilian culture and representation; horizon blue, referencing planning and strategy; and beach cream, reflecting relationships and continuous presence. In addition, the new logo officially incorporates the .AG with an underline, functioning as a graphic foundation and an elegant signature. The A in ATENAS becomes a symbolic space \u2014 a frame for ideas, strategies, and culture.\u00a0<\/span><\/p>\n

\u201cOur intention was to create a visual system that reflected sophistication without falling into standardization \u2014 something elegant, but never generic. We sought an identity that honored the agency\u2019s roots while projecting our future, translating our versatility and consistency across all fronts: digital, brand experience, trade, promotional architecture, and institutional presence,\u201d explains Denise Garrido, CEO of ATENAS.ag.\u00a0<\/span><\/p>\n

Advertising professional with a background in Marketing, Branding, and ESG, Qu\u00e9rcia is Co-CEO & Founder of ATENAS.ag.\r\nShe plays a key role in the agency's international expansion, marketing, positioning and corporate culture, and is also the creator of Janela Plural, a platform focused on ethnic-racial equity, gender, sexuality and sustainability.\r\nIn 2024, the Co-CEO contributed to award-winning projects that expanded the agency's national and international recognition, including the BEA \u2013 Best Event Awards. In 2025, she led the consolidation of ATENAS.ag's diversity and sustainability agenda, resulting in the WME EQUAL Seal and Great Place to Work certification, while representing the agency at the Women in Tech Summit 2025, in Portugal.<\/span><\/p>\n

The change in <\/span>brand design<\/span><\/i> follows the agency\u2019s broader movement. In addition to being prepared to strengthen its leadership position in the Brazilian market, ATENAS.ag has also begun its international journey this year. In the first half of the year, the agency held its first international event, bringing Marcelo D2 to Amstel\u2019s King\u2019s Day in Amsterdam. At the same time, the partners participated in the Women in Tech Summit 2025 in Portugal, where they presented <\/span>successful case studies<\/span><\/i> that combine technology and live experiences. Beyond that, the agency is now entering the European market \u2014 presenting its portfolio to prospective clients with the goal of securing and delivering brand activations across Europe, beginning its international expansion in Portugal.<\/span><\/p>\n

With a strong focus on branding experience, ATENAS.ag invests in long-term strategies that build deeper connections with people \u2014 going beyond the one-off activations commonly seen in the market. As a result, the agency delivers more consolidated and consistent projects, with special emphasis on the development of proprietary platforms, a strategic format essential for strengthening brands within relevant cultural territories including music, sports, art, gastronomy, and beyond. Among the platforms developed by the agency are <\/span>Green Your City<\/span><\/i>for Heineken; <\/span>Tudo Nosso<\/span><\/i>for Devassa; and more recent initiatives including <\/span>#VemPraRoda<\/span><\/i>for Amstel \u2014 which connects the brand to the world of samba, fostering encounters and celebrating Brazilian music and joy \u2014 <\/span>Eisen Rock Station<\/span><\/i>which brings the brand closer to its people through rock\u2019n\u2019roll, and <\/span>Solar Club<\/span><\/i>, created for the brand Sol, delivering a solar vibe across different experiences and having already made its mark at festivals including Arvo and Tur\u00e1.<\/span><\/p>\n

Over its 18-year journey, ATENAS.ag has built solid partnerships with major global brands including Heineken, Ita\u00fa, TIM, Coca-Cola, and TikTok, among others. In 2025, the agency took the lead on ENO\u2019s strategic initiatives, developing an experiential platform, as well as Rexona\u2019s, with the creation of a platform focused on the sports universe. In the same year, ATENAS.ag also secured new clients including Sol, Johnnie Walker, Adidas, Nissin, Mercado Livre, L\u2019Or\u00e9al, and Diageo.<\/span><\/p>\n

More recently, ATENAS.ag was shortlisted at the Cannes Lions through four nominations across the Entertainment for Music, Social & Creator, and Brand Experience & Activation categories for the #HeineQueen project developed for Heineken, carried out during Madonna\u2019s historic show at Copacabana in 2024. The agency was also shortlisted in the Entertainment Lions category through the project \u201cFernanda Montenegro Reads Simone de Beauvoir\u201d, crafted for Ita\u00fa, which entered the Guinness Book of Records as the largest philosophical reading in the world.\n\nOver the past few years, the agency has earned 32 national and international awards, including the Grand Prix Globo for Best Brand Building and Creativity at the AMPRO Awards 2024. For the fourth consecutive year, ATENAS.ag was also recognized through the Ethnic-Racial Diversity Seal, awarded by the City of Salvador.\n\nAmong its recent achievements, the agency also stands out for delivering the largest number of brand activations at Rock in Rio 2024 and for consolidating its role as the lead agency responsible for culture and sustainability initiatives for the Heineken Group in Brazil.<\/span><\/p>\n

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With the boldness of those who break patterns, the sophistication and maturity of those who know\u2026<\/p>","protected":false},"author":1,"featured_media":5448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-5447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts\/5447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/comments?post=5447"}],"version-history":[{"count":5,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts\/5447\/revisions"}],"predecessor-version":[{"id":6917,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/posts\/5447\/revisions\/6917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/media\/5448"}],"wp:attachment":[{"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/media?parent=5447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/categories?post=5447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atenas.ag\/en\/wp-json\/wp\/v2\/tags?post=5447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}