Introduced as the brand’s new pop icon, the SUVW made its debut at Rock in Rio. Right at the entrance of the main booth, visitors were able to preview a teaser of the vehicle, revealed before its official launch

VW Lovers took center stage at the Volkswagen booth on Palco Mundo. In the exclusive activation Estrela da Volks, fans experienced what it feels like to star in a fictional advertising campaign for the launch of Polo Rock in Rio, a special edition of the country’s best-selling passenger car and the event’s official vehicle.

At Rota 85, where Volkswagen was a co-sponsor, emotional memories came to life. Stories connected to Volkswagen vehicles were permanently or temporarily recorded on the skin through tattoos created by Design Tattoo Studio.

Inside the new T-Cross—Brazil’s best-selling SUV—everything sounded like music to VW Lovers. At the Volkswagen booth on Palco Favela, the activation Novo T-Cross. Revolucione o seu caminho invited visitors to create their own music by dancing on a touch-sensitive floor keyboard. Each step triggered musical notes, turning movement into a playful, interactive experience.