Introduced as the brand’s new pop icon, the SUVW made its debut at Rock in Rio. Right at the entrance of the main booth, visitors were able to preview a teaser of the vehicle, which had not yet been officially launched.

VW Lovers stood out at the Volkswagen booth on Palco Mundo. In the exclusive activation called Estrela da Volks, brand fans experienced what it feels like to star in a fictional advertising campaign for the launch of Polo Rock in Rio, a special edition of the best selling passenger car in the country and the official vehicle of the event.
At Volkswagen’s activation in the themed area Rota 85, where the brand was a co sponsor, emotional memories shared alongside a Volks vehicle were permanently or temporarily recorded on the skin through tattoos created by Design Tattoo Studio.
On board the new T-Cross, the best selling SUV in Brazil, everything sounded like music to the ears of VW Lovers. At the Volkswagen booth on Palco Favela, the activation Novo T-Cross Revolucione o seu caminho invited visitors to create their own music by dancing on a touch sensitive floor keyboard that triggered musical notes, resulting in a playful and engaging experience.