ABOUT THE
proJect
ATENAS.ag created and delivered Volkswagen do Brasil's Brand Experience platform during the Brazil vs. Panama international friendly, bringing exclusive activations and an emotional tribute to the Brazilian National Team on one of the most memorable nights before the FIFA World Cup 2026.
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ClientVolkswagen
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Year2026
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ExecutionBRAND EXPERIENCE
Volkswagen Turns Brazil vs. Panama into a Celebration of Brazilian Football.
A farewell worthy of the Brazilian National Team.
Ahead of the team's final match on home soil before the FIFA World Cup 2026, a ATENAS partnered with Volkswagen do Brasil to transform the Brazil vs. Panama, friendly at Maracanã Stadium into an unforgettable experience for fans, guests and everyone who witnessed this historic occasion.
Before kickoff, invited guests were welcomed at an exclusive meeting pointfeaturing the autographed T-Cross Seleção Seleção signed by Brazil's squad. Volkswagen also activated the stadium environment with vehicle displays exclusive fan experiences and the distribution of thousands of branded cheering clappers helping create an unforgettable atmosphere throughout the stands.
During halftime, we delivered one of the evening's most emotional moments: a powerful tribute to the history and passion of the Brazilian National Team, combining large-scale stadium projections with the iconic voiceof legendary broadcaster Galvão Bueno.
The result was an experience that seamlessly connected sport, entertainment, emotion and Brand Experience during one of the most symbolic moments on Brazil's sporting calendar.
