We delivered the second edition of Behind the Streams, a Netflix event held on October 22 in São Paulo, with creation and execution led by ATENAS.ag. The event brought together members of the press and key players from the advertising industry to showcase the latest developments in Netflix’s advertising business in Brazil. Throughout the experience, Netflix highlighted the growth of its ad-supported plan, shared insights into audience behavior and consumption trends in the country, and unveiled new features of the Netflix Ads Suite, its proprietary platform that brings together data, creativity and automation to power more effective advertising within the streaming ecosystem.