We delivered the second edition of Behind the Streams, a Netflix event held on October 22 in São Paulo, with creation and execution led by ATENAS.ag. The event brought together members of the press and guests from the advertising industry to present the latest developments in the platform’s advertising business in Brazil. During the event, Netflix highlighted the growth of its ad-supported plan, shared audience and consumer behavior insights in the country, and presented new features of the Netflix Ads Suite, its proprietary platform that combines data, creativity, and automation to enhance advertising campaigns within the streaming environment.