Rock ’n’ roll is always in motion, which is why it is represented by Eisenbahn’s locomotive, its most iconic symbol, within the Eisen Rock Station platform.

Throughout 2025, Eisenbahn was present at the country’s leading rock shows and festivals, including The Offspring’s Brazilian tour, Monsters of Rock, Bangers Open Air and João Rock, among others.

At each of these stops, the brand delivered experiences designed to resonate with rock audiences, helping to build and consolidate Eisen Rock Station within the music scene and strengthening the connection between brand, audience and musical culture.

September marked the brand’s defining moment, as Eisenbahn arrived at The Town, one of Brazil’s largest music festivals, where it served as master sponsor with a space and experience that stood out.

With a setting inspired by a large train station and spanning 225 square meters, the immersive activation took audiences on a journey through rock history, revisiting defining moments in Brazil and around the world before reaching the present day. Upon entering the space, visitors were welcomed by a custom-built locomotive created exclusively for the experience, followed by a live performance that brought the genre’s history to life, with a full band playing rock classics on stage.