Devassa beer, part of the Heineken Group, created a music platform called “Tropical Transforma”, designed to give visibility to emerging music movements, which the brand refers to as New Brazilian Tropical Music.

The project included activations and support for several festivals: Bananada in Goiânia; Sarará in Belo Horizonte; Serasgum in Belém; Radioca in Salvador; DoSol in Natal; and Wehoo in Recife.

At Bananada, the brand presented the “Casa Tropical Transforma” experience, featuring performances and interviews with artists, all made available on the “Devassa Tropical Transforma” podcast.

Its major highlight was a Gilberto Gil concert attended by more than 40 thousand people.