With the boldness of those who break patterns, and the sophistication and maturity of those who know what they are doing, the new logo translates strategy, innovation, seriousness with human warmth, and the agency’s contemporary essence.
began its journey 18 years ago and celebrates this milestone by updating its visual identity. Founded in Salvador and now headquartered in São Paulo, the agency has expanded nationally and internationally, building a portfolio of global brands and delivering increasingly innovative and creative work. Beyond projects outside Brazil, the agency now unveils its new visual identity and positioning — a reflection of the essence of those who create experiences with lasting impact.
Built on years of accumulated cultural intelligence, the agency stands out for decoding behaviors and transforming them into strategies and ideas that generate real value for brands. The result goes beyond brand experience: what the agency sets out to build is branding experience.
The new visual identity seeks to translate strategy, representation, creative innovation, and seriousness with human warmth, along with its contemporary roots — born from the founders’ desire, Denise Garrido (CEO) and Quércia Andrade (Co-CEO), to do things differently, to plan creative and innovative actions with a strong focus on results, always aiming to open new paths in the market.
From now on, the logo features colors that represent the four pillars of ATENAS.ag: dendê orange, symbolizing creation with identity; forest green, evoking Brazilian culture and representation; horizon blue, referencing planning and strategy; and beach cream, reflecting relationships and continuous presence. In addition, the new logo officially incorporates the .AG with an underline, functioning as a graphic foundation and an elegant signature. The A in ATENAS becomes a symbolic space — a frame for ideas, strategies, and culture.
“Our intention was to create a visual system that reflected sophistication without falling into standardization — something elegant, but never generic. We sought an identity that honored the agency’s roots while projecting our future, translating our versatility and consistency across all fronts: digital, brand experience, trade, promotional architecture, and institutional presence,” explains Denise Garrido, CEO of ATENAS.ag.
“The idea is to make even clearer who we are, the confidence in what we deliver, and the essence that sets us apart in an increasingly generic market. It’s a new business card: more mature, well-positioned, and one that conveys even greater credibility to our clients,” says Denise Garrido. “Our repositioning reinforces that we don’t deliver just activations, but strategies and cultural experiences with refined aesthetics, method, and purpose — generating concrete results and positive impact for our clients. This is the visual identity of those who create experiences with meaning,” adds Quércia Andrade, Co-CEO of ATENAS.ag.
The change in brand design follows the agency’s broader movement. In addition to being prepared to strengthen its leadership position in the Brazilian market, ATENAS.ag has also begun its international journey this year. In the first half of the year, the agency held its first international event, bringing Marcelo D2 to Amstel’s King’s Day in Amsterdam. At the same time, the partners participated in the Women in Tech Summit 2025 in Portugal, where they presented successful case studies that combine technology and live experiences. Beyond that, the agency is now entering the European market — presenting its portfolio to prospective clients with the goal of securing and delivering brand activations across Europe, beginning its international expansion in Portugal.
With a strong focus on branding experience, ATENAS.ag invests in long-term strategies that build deeper connections with consumers — going beyond the one-off activations commonly seen in the market. As a result, the agency delivers more consolidated and consistent projects, with special emphasis on the development of proprietary platforms, a strategic format essential for strengthening brands within relevant cultural territories such as music, sports, art, gastronomy, and beyond. Among the platforms developed by the agency are Green Your Cityfor Heineken; Tudo Nossofor Devassa; and more recent initiatives such as #VemPraRodafor Amstel — which connects the brand to the world of samba, fostering encounters and celebrating Brazilian music and joy — Eisen Rock Stationwhich brings the brand closer to its consumers through rock’n’roll, and Solar Club, created for the brand Sol, delivering a solar vibe across different experiences and having already made its mark at festivals such as Arvo and Turá.
Over its 18-year journey, ATENAS.ag has built solid partnerships with major global brands including Heineken, Itaú, TIM, Coca-Cola, and TikTok, among others. In 2025, the agency took the lead on ENO’s strategic initiatives, developing an experiential platform, as well as Rexona’s, with the creation of a platform focused on the sports universe. In the same year, ATENAS.ag also secured new clients such as Sol, Johnnie Walker, Adidas, Nissin, Mercado Livre, L’Oréal, and Diageo.
More recently, ATENAS.ag was shortlisted at the Cannes Lions with four nominations across the Entertainment for Music, Social & Creator, and Brand Experience & Activation categories for the #HeineQueen project developed for Heineken, carried out during Madonna’s historic show at Copacabana in 2024. The agency was also shortlisted in the Entertainment Lions category with the project “Fernanda Montenegro Reads Simone de Beauvoir”, created for Itaú, which entered the Guinness Book of Records as the largest philosophical reading in the world. Over the past few years, the agency has earned 32 national and international awards, including the Grand Prix Globo for Best Brand Building and Creativity at the AMPRO Awards 2024. For the fourth consecutive year, ATENAS.ag was also recognized with the Ethnic-Racial Diversity Seal, awarded by the City of Salvador. Among its recent achievements, the agency also stands out for delivering the largest number of brand activations at Rock in Rio 2024 and for consolidating its role as the lead agency responsible for culture and sustainability initiatives for the Heineken Group in Brazil.