In 2026, the experience reached a new level with the creation of a floating stage on the Pinheiros River, a diverse music lineup featuring artists such as Marcelo D2, Rachel Reis and Diego Martins, and an exclusive boat tour operation running throughout the event—reimagining the city through an immersive experience on the water.

The journey was further enriched by a food program inspired by Dutch culture, strengthening the connection with Amsterdam while deepening the brand's storytelling. More than a one-day event, King's Day has become an ongoing Brand Experience platform capable of generating cultural relevance, audience engagement and long-term business value. Since its very first edition, we led the project's strategy, creative development, and execution, continuously evolving the experience through an integrated vision that combines creativity, operational excellence and strategic thinking.

We continue to create experiences that transform the way people engage with places, connecting culture, territory and brands in authentic, meaningful and lasting ways.