One of L'Oréal Paris® biggest product launches of 2026 was transformed into a fully immersive Brand Experience from strategic planning to final execution.

We created and operated the immersive Elseve Collagen Lifter pop-up, which traveled through Rio de Janeiro e São Paulo, bringing the launch closer to consumers while expanding its reach through memorable, experience-driven engagement.

The experience debuted at BarraShopping in Rio de Janeiro between February 19 and March 4, with sessions selling out in less than 24 hours due to overwhelming demand. Following its success, the activation moved to Shopping Cidade São Paulo, where it welcomed visitors from March 17 to March 31.

Spanning approximately 108 square metersthe space guided visitors through an immersive journey combining science, technology and hands-on experimentation. Guests explored the collagen-inspired technology behind the product, tested the formulas, experienced real-time demonstrations and interacted with highly shareable installations throughout the experience.

More than a temporary retail space, the pop-up became a living, sensory brand experience. Every interaction was carefully designed to bring consumers closer to the brand while transforming the product launch into meaningful content, authentic engagement and real product trial.

The result was a high-impact activation that successfully translated innovation into experience while strengthening the relevance of the launch across the Brazilian market.