Bringing together culture, behavior and innovation, the Brazilian brand experience agency establishes its presence in Europe, taking its strategic and creative methodology abroad.
São Paulo, October 2025 - ATENAS.ag, one of Brazil’s leading brand experience agencies, has just announced its arrival in Portugal, marking the beginning of its international expansion. Founded 18 years ago by Denise Garrido (CEO) and Quércia Andrade (Co-CEO), ATENAS.ag enters the European market with the goal of bringing brands and people closer through experiences that unite creativity, strategy, and cultural intelligence.
The presence in Portugal represents a new chapter in the agency’s trajectory, which had already been signaling its internationalization through projects outside Brazil. In the first half of 2025, ATENAS.ag held its first international event, bringing Marcelo D2 and Brazilian samba to the Dutch carnival King’s Day in Amsterdam, as part of strengthening Amstel’s samba platform #VemPraRoda. The agency also took part in Women in Tech Summit 2025, in Lisbon, presenting case studies that connect technology, culture, and live experiences. Now, with its base established in the city of Porto, the agency officially begins operating in the development and execution of brand activations across Europe, starting with Portugal.
“Portugal is a strategic gateway to the European market due to cultural affinity, the strength of its creative sector, and the growing demand for brand experiences in the region. We arrive with the purpose of contributing, bringing a methodology that combines sensitivity and results — something we have built over nearly two decades in Brazil, working with global brands and creating high-impact cultural experiences,” says Denise Garrido, CEO of ATENAS.ag.
“What drives us is the belief that branding and experience are part of the same process. Brands need consistency and purpose, but also emotion and presence. Portugal has a rapidly growing creative ecosystem, and we believe we can contribute with a multicultural, diverse, and deeply human perspective on what it means to create meaningful experiences,” adds Quércia Andrade, Co-CEO of ATENAS.ag.
With offices in Brazil (São Paulo, Salvador, and Rio de Janeiro) and now operating in Lisbon, ATENAS.ag’s portfolio includes a series of brand experience projects and proprietary platforms that have become benchmarks in Latin America. Among them are Green Your City (Heineken), Tudo Nosso (Devassa), #VemPraRoda (Amstel), Eisen Rock Station (Eisenbahn), and Solar Club (Sol) — initiatives that transform cultural territories such as music, sports, gastronomy, and sustainability into brand-building spaces.
In recent years, the agency has accumulated 32 national and international awards, including the AMPRO Awards 2024 Grand Prix for Best Brand Building and Creativity. ATENAS.ag was also shortlisted at the Cannes Lions with the projects #HeineQueen (Heineken) and Fernanda Montenegro Reads Simone de Beauvoir (Itaú).
“We believe the future of brand experience lies in creating authentic connections that respect people’s time and culture. Portugal represents fertile ground for this vision, and we want to build local partnerships with brands that seek to generate real impact — with purpose, method, and aesthetics,” concludes Denise Garrido.
ATENAS.ag’s arrival in Portugal is a natural and strategic move that strengthens its positioning as a global reference in brand experience. The agency brings with it a methodology that transcends traditional experiential marketing by uniting strategy, culture, and creativity, with a focus on long-term results and global brand building.