Heineken introduced the Single Night Bar, a proprietary activation that gathered multiple bars and atmospheres inside a single building in downtown São Paulo, highlighting the diversity and iconic venues of the city’s nightlife. The initiative was part of the Bar Dating campaign and marked the launch of the Hei App.

Hei is the brand’s app featuring a curated selection of nightlife experiences in São Paulo, designed to help consumers discover new places across the city.

According to a study conducted by the brand in partnership with Onepoll, the majority of Gen Z and Millennials, 68 percent, say they usually go to the same bar when socializing. At the same time, 66 percent of respondents say their desire to explore new places, experience something different and meet new people is stronger now than it was five years ago. With dating apps already embedded in everyday life, Heineken connected the worlds of swiping and socializing by offering a smart and effortless way to match with a bar and refresh people’s social lives.

The Single Night Bar building featured four floors, each representing a different bar concept and experience: Live Music Bar, Listening Bar, Underground and Dancefloor.