Devassa beer, part of the Heineken Group, created Tropical Transforma, a music platform designed to spotlight emerging movements the brand defines as New Brazilian Tropical Music.

The project supported and activated festivals across different regions of Brazil, including Bananada (Goiânia), Sarará (Belo Horizonte), Se Rasgum (Belém), Radioca (Salvador), DoSol (Natal) and Wehoo (Recife).

At Bananada, the brand introduced the Casa Tropical Transforma experience—featuring live performances and artist interviews. All content was later made available on the Devassa Tropical Transforma podcast, extending the project beyond the festival grounds.

The project reached its peak with a Gilberto Gil concert attended by more than 40,000 people.